Market Entry Essentials
Build the standard market-entry toolkit and the judgment to use it together: estimate the addressable opportunity, assess whether industry structure lets a new entrant earn, and confirm the entry can realistically clear break-even. Practise sizing in one scored case, then make and defend an entry recommendation in two more.
Built for candidates preparing for the first round. Build the standard market-entry toolkit and the judgment to use it together: estimate the addressable opportunity, assess whether industry structure lets a new entrant earn, and confirm the entry can realistically clear break-even. Practise sizing in one scored case, then make and defend an entry recommendation in two more.
Concept steps are short reads you mark as read. Case steps are scored case interviews - only the cases count toward your readiness.
- Concept12 MINMarket Sizing Fundamentals
Every entry question starts with "how big is this really?" Build a defensible, assumption-driven estimate first.
- CaseNorthgate Medical - Market sizing
A beginner market-sizing case. Practise the sizing on its own before it becomes one input to an entry decision.
- Concept12 MINPorter's Five Forces
Size tells you the prize; structure tells you whether a new entrant can win it. Use the five forces as that lens.
- Concept10 MINBreak-Even Analysis
Turn the attractive-market story into a hard test: what volume must the entry reach to stop losing money, and how long will it take?
- CaseLandmark Retail - Market entry
A beginner market-entry case. Bring sizing, structure and break-even together into a go or no-go recommendation.
- CaseBridgepoint Commerce - Market entry
An intermediate market-entry case. The same toolkit with less hand-holding - decide what to analyse first.